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~subject:"Advertising planning"
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Advertising planning
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
4
Werbewirkung
4
Brand image
3
Dienstleistungsqualität
3
Internet marketing
3
Markenimage
3
Mobile communications
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Mobilkommunikation
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Online-Marketing
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Service quality
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Advertising
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Beziehungsmarketing
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Brand management
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Markenführung
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Measurement
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Messung
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Quality management
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Qualitätsmanagement
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Relationship marketing
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Sponsoring
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Sponsorship
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Sportmarketing
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Sports marketing
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Werbeplanung
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Werbung
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ANFIS
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Advertising industry
1
Body portrayal
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Brand
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Brand association
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Brand extension
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Bundling strategy
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Confidence
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Consumer-based brand equity
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Corporate reputation
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Correspondence analysis
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Customer satisfaction
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Heo, Jun
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Cho, Chang-hoan
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Sutherland, John C.
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Journal of advertising research
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Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun
;
Sutherland, John C.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Saved in:
2
A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun
;
Cho, Chang-hoan
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
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