A new approach to target segmentation: media-usage segmentation in the multi-media environment
Year of publication: |
2009
|
---|---|
Authors: | Heo, Jun ; Cho, Chang-hoan |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 3, p. 145-155
|
Subject: | Multimedia | Konsumentenverhalten | Consumer behaviour | Werbeplanung | Advertising planning | Marktsegmentierung | Market segmentation |
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