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European journal of operational research : EJOR
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Market : review for marketing theory and practice
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Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
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2
Building a data mining framework for target marketing
March, Nicolas
-
2011
Persistent link: https://www.econbiz.de/10009580290
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3
Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Nobibon, Fabrice Talla
;
Leus, Roel
;
Spieksma, Frits C. R.
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 670-683
Persistent link: https://www.econbiz.de/10008990051
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