Building a data mining framework for target marketing
von Nicolas March
| Year of publication: |
2011
|
|---|---|
| Authors: | March, Nicolas |
| Subject: | Direktmarketing | Direct marketing | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Data Mining | Data mining | Algorithmus | Algorithm | Lebensmitteleinzelhandel | Food retailing |
freely available
| Extent: | Online-Ressource (PDF-Datei: XLI, 142 S., 2,06 MB) graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Wien, Wirtschaftsuniv., Diss., 2011 |
| Notes: | Zsfassung/Abstract in dt. u. engl. Sprache Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009580290