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Search: subject_exact:"Direktmarketing"
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Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald
- In:
European journal of operational research : EJOR
206
(
2010
)
1
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
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Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
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