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~subject:"Altruismus"
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Altruismus
Consumer behaviour
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Rim, Hyejoon
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Song, Doori
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Park, Young Eun
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Corporate communications : an international journal
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ECONIS (ZBW)
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Corporate message strategies for global CSR campaigns : the mediating role of perceived altruism
Rim, Hyejoon
;
Song, Doori
- In:
Corporate communications : an international journal
22
(
2017
)
3
,
pp. 383-400
Persistent link: https://www.econbiz.de/10011778530
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2
Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing
Rim, Hyejoon
;
Park, Young Eun
;
Song, Doori
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 343-361
Persistent link: https://www.econbiz.de/10012203480
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