//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Analytical method"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"bidding strategy"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Analytical method
Online-Marketing
Bidding strategy
28
Auction theory
17
Auktionstheorie
17
bidding strategy
9
Auction
7
Auktion
7
Internet marketing
7
Advertising effects
5
Search engine
5
Suchmaschine
5
Werbewirkung
5
Advertising
4
Electric power industry
4
Elektrizitätswirtschaft
4
Game theory
4
Nash equilibrium
4
Werbung
4
Bidding Strategy
3
Consumer behaviour
3
Internet-Auktion
3
Konsumentenverhalten
3
Online auction
3
Power market
3
Wind power
3
Agent-based modeling
2
Asian-type call option
2
Bandwidth
2
Beschaffung
2
Cournot model
2
Default risk
2
E-commerce
2
Electricity
2
Electricity Wholesale Market
2
Electricity market
2
Electricity markets
2
Electronic Commerce
2
Elektrizität
2
Energiemarkt
2
Energy market
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Jang, Sungha
2
Kim, Alex Jiyoung
2
Bozman, Carl S.
1
Choi, W. Jason
1
Dong, Xiaojing
1
Du, Xiaomeng
1
Friesner, Dan
1
Li, Shaomao
1
McPherson, Matthew Q.
1
Park, Chan S.
1
Sayedi, Amin
1
Shi, Savannah Wei
1
Shin, Hyun
1
Shin, Woochoel
1
Su, Meng
1
Teng, Ching-i
1
Yoon, Jiho
1
Zhang, Xiaoquan
1
Zheng, Xiaona
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Energy economics
1
Information systems research : ISR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
2
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
3
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
4
Wind power
bidding
strategy
in the short-term electricity market
Li, Shaomao
;
Park, Chan S.
- In:
Energy economics
75
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011974336
Saved in:
5
Bidding for multiple keywords in sponsored search advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
6
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
7
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Saved in:
8
Brand equity effects on bidding strategies in an online environment : evidence from eBay coin auctions
Bozman, Carl S.
;
McPherson, Matthew Q.
;
Friesner, Dan
; …
- In:
International journal of e-business research : an …
10
(
2014
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010425644
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->