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Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh
;
Saboo, Alok R.
;
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
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