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~subject:"Announcement effect"
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Steigerung der Markeneffizienz mit Produkt-Vorankündigungen : die Automobilindustrie als Vorbild für andere Branchen?
Merkel, Oliver
;
Schäfer, Heiko
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 193-206)
.
2008
Persistent link: https://www.econbiz.de/10003588568
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