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Anreiz
Consumer behaviour
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Designing promotional incentives to embrace
social
sharing
: evidence from field and online experiments
Sun, Tianshu
;
Viswanathan, Siva
;
Huang, Ni
;
Zheleva, Elena
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 789-820
Persistent link: https://www.econbiz.de/10012631383
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