Designing promotional incentives to embrace social sharing : evidence from field and online experiments
Year of publication: |
2021
|
---|---|
Authors: | Sun, Tianshu ; Viswanathan, Siva ; Huang, Ni ; Zheleva, Elena |
Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 45.2021, 2, p. 789-820
|
Subject: | Social sharing | incentive design | social promotion | randomized field experiment | online experiments | Experiment | Feldforschung | Field research | Anreiz | Incentives | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Leistungsanreiz | Performance incentive |
-
Sun, Tianshu, (2021)
-
Social interactions and monetary incentives in driving consumer repeat behavior
Toker-Yildiz, Kamer, (2017)
-
Jung, Jaehwuen, (2021)
- More ...
-
Sun, Tianshu, (2020)
-
Motivating Effective Mobile App Adoptions : Evidence from a Large-Scale Randomized Field Experiment
Sun, Tianshu, (2017)
-
Sun, Tianshu, (2019)
- More ...