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~subject:"Anthropologie"
~subject:"EU countries"
~subject:"Foreign trade"
~subject:"Mädchen"
~type_genre:"Aufsatz in Zeitschrift"
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1
The peril of pink bricks : gender ideology and LEGO friends
Knudsen, Gry Høngsmark
-
2015
Persistent link: https://www.econbiz.de/10011657503
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2
Current trends in providing the toys security and consumer protection
Csorba, Luiela Magdalena
;
Rusu, Sergiu
- In:
Journal of economics and business research
20
(
2014
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10010440798
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3
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
Saved in:
4
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
5
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
6
Who likes Bratz? : the impact of girls' age and gender role orientation on preferences for Barbie versus Bratz
Karniol, Rachel
;
Stuemler-Cohen, Tamara
;
Lahav-Gur, Yael
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 897-906
Persistent link: https://www.econbiz.de/10009664850
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