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~subject:"Anthropomorphism presence"
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Anthropomorphism presence
Consumer behaviour
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Dienstleistungssektor
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KMU
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Brand image
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ChatGPT
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Consumer engagement
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Continuance use intention of retail app
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Technological forecasting & social change : an international journal
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The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention
Lim, Xin-Jean
;
Cheah, Jun-Hwa
;
Ng, Siew Imm
;
Norazlyn …
- In:
Technological forecasting & social change : an …
168
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012802165
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