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Arbeitsgruppe
Marketing theory
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Controlling-Informationssystem
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(1894-1974)
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Gordon, Brian S.
2
Yoshida, Masayuki
2
Bass, Jordan
1
Delia, Elizabeth B.
1
Gordon, Brian
1
Heere, Bob
1
Nakazawa, Makoto
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Statz, Keevan M.
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Corporate reputation review
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
3
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1
Identification in sport and religion : exploring the overlap between two group identities
Statz, Keevan M.
;
Delia, Elizabeth B.
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 89-100
Persistent link: https://www.econbiz.de/10013346949
Saved in:
2
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
3
Predicting behavioral loyalty through community : why other fans are more important than our own intentions, our satisfaction, and the team itself
Yoshida, Masayuki
;
Heere, Bob
;
Gordon, Brian
- In:
Journal of sport management : the official journal of …
29
(
2015
)
3
,
pp. 318-333
Persistent link: https://www.econbiz.de/10011295355
Saved in:
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