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Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi
;
Peng, Siqing
;
Hampson, Daniel P.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 662-678
Persistent link: https://www.econbiz.de/10012304072
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