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~subject:"Associations sans but lucratif - Finances"
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Associations sans but lucratif - Finances
Fundraising
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Consumer behaviour
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donation behavior
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Donation behavior
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nonprofit marketing
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Desmet, Pierre
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Université Paris-Dauphine (Paris IX)
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Economics Papers from University Paris Dauphine
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The Impact of Mail Order on Subsequent Donations: An Experiment
Desmet, Pierre
-
Université Paris-Dauphine (Paris IX)
-
1998
subsequent
donation
behavior
. An experimental study with a French charitable institution shows that while mail order sales do …
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