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~subject:"Attention"
~subject:"Consumer behaviour"
~subject:"Moving Image"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Attention
Consumer behaviour
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Konsumentenverhalten
103
Eye-tracking
89
eye-tracking
72
Experiment
51
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36
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36
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Bigné Alcañiz, J. Enrique
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Behe, Bridget K.
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Ruiz Mafe, Carla
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Huddleston, Patricia T.
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Oppewal, Harmen
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
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ECONIS (ZBW)
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EconStor
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1
Choice repetition bias in intertemporal choice : an
eye-tracking
study
Senftleben, Ulrike
;
Schoemann, Martin
;
Scherbaum, Stefan
- In:
Journal of behavioral decision making
37
(
2024
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014536523
Saved in:
2
Wine label design proposals : an
eye-tracking
study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
3
An
eye-tracking
study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
4
Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?
Genie, Mesfin G.
;
Ryan, Mandy
;
Krucien, Nicolas
- In:
Health economics
32
(
2023
)
5
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10014278032
Saved in:
5
Effective domestic tourism advertising layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
6
Gazing through the bubble : an experimental investigation into financial risk-taking using
eye-tracking
Toma, Filip-Mihai
;
Cepoi, Cosmin Octavian
;
Kubinschi, …
- In:
Financial innovation : FIN
9
(
2023
)
1
,
pp. 1-27
, depending on the presented visual stimuli. Using
eye-tracking
data, we investigated the effects of arousal, attention, and …
Persistent link: https://www.econbiz.de/10014288934
Saved in:
7
How sexualised images in advertisements influence the attention and preference of consumers with a modern view
Pentus, Kristian
;
Ruusu, Mariia
;
Kuusik, Andres
; …
- In:
Organizations and markets in emerging economies
14
(
2023
)
2/28
,
pp. 366-385
of the perception of advertising images - an
eye-tracking
study measured how the general attitudes towards gender roles …
Persistent link: https://www.econbiz.de/10014534826
Saved in:
8
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
9
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina
;
Mikac, Mirta
;
Rončević, Ivana
- In:
Journal of innovation & knowledge : JIK
7
(
2022
)
1
,
pp. 1-9
increase attention on their Facebook pages. A neuroscience approach using an
eye-tracking
device was used to gain insight into …
Persistent link: https://www.econbiz.de/10013166612
Saved in:
10
Attention and salience in preference reversals
Alós-Ferrer, Carlos
;
Ritschel, Alexander
- In:
Experimental economics : a journal of the Economic …
25
(
2022
)
3
,
pp. 1024-1051
Persistent link: https://www.econbiz.de/10013263518
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