How sexualised images in advertisements influence the attention and preference of consumers with a modern view
Year of publication: |
2023
|
---|---|
Authors: | Pentus, Kristian ; Ruusu, Mariia ; Kuusik, Andres ; Dorokhova, Liudmyla ; Ploom, Kerli |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilniaus Universiteto Leidykla, ISSN 2345-0037, ZDB-ID 2576493-7. - Vol. 14.2023, 2/28, p. 366-385
|
Subject: | eye-tracking | gender stereotypes | marketing | perfume advertisements | sexual appeals in marketing | Geschlecht | Gender | Werbewirkung | Advertising effects | Werbung | Advertising | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Sexualität | Sexuality |
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