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hedonic consumption
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Is it all about consumer engagement? : explaining continuance intention for utilitarian and hedonic service consumption
Hepola, Janne
;
Leppäniemi, Matti
;
Karjaluoto, Heikki
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305413
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