Is it all about consumer engagement? : explaining continuance intention for utilitarian and hedonic service consumption
Year of publication: |
2020
|
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Authors: | Hepola, Janne ; Leppäniemi, Matti ; Karjaluoto, Heikki |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-9
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Subject: | Consumer engagement | Attitude | Satisfaction | Hedonic consumption | Utilitarian consumption | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Privater Konsum | Private consumption | Kundenzufriedenheit | Customer satisfaction |
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