//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Auction"
~subject:"Data protection"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Auction
Data protection
Internet marketing
7,971
Online-Marketing
7,971
Social Web
4,103
Social web
4,103
Consumer behaviour
3,563
Konsumentenverhalten
3,563
Advertising effects
1,556
Werbewirkung
1,556
Online retailing
1,507
Online-Handel
1,507
Viral marketing
1,431
Virales Marketing
1,431
E-commerce
1,297
Electronic Commerce
1,297
Advertising
1,263
Werbung
1,242
Brand management
1,195
Markenführung
1,195
Beziehungsmarketing
1,129
Relationship marketing
1,129
Social media
803
Brand image
781
Markenimage
781
social media
771
Internet
679
Website
617
Marketing management
594
Marketingmanagement
594
Social network
424
Soziales Netzwerk
424
Search engine
392
Suchmaschine
392
Brand
367
Facebook
364
Markenartikel
349
USA
344
United States
344
Confidence
335
Vertrauen
335
Customer satisfaction
320
more ...
less ...
Online availability
All
Undetermined
134
Free
51
Type of publication
All
Article
218
Book / Working Paper
37
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
219
Graue Literatur
40
Non-commercial literature
40
Arbeitspapier
36
Aufsatz im Buch
34
Book section
34
Aufsatzsammlung
5
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
3
Hochschulschrift
3
Konferenzbeitrag
3
Case study
2
Collection of articles written by one author
2
Fallstudie
2
Lehrbuch
2
Sammlung
2
Textbook
2
Thesis
2
Advisory report
1
Amtliche Publikation
1
Amtsdruckschrift
1
Government document
1
Guidebook
1
Gutachten
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
253
German
1
Italian
1
Author
All
Bonatti, Alessandro
6
Penta, Antonio
6
Tucker, Catherine
6
Bergemann, Dirk
5
Edelman, Benjamin
5
Motta, Massimo
4
Nazerzadeh, Hamid
4
Ostrovsky, Michael
4
Sayedi, Amin
4
Schwarz, Michael
4
Decarolis, Francesco
3
Goldfarb, Avi
3
Hou, Jianwei
3
Mirrokni, Vahab
3
Acquisti, Alessandro
2
An, Soontae
2
Antheunis, Marjolijn L.
2
Balachander, Subramanian
2
Balseiro, Santiago
2
Bax, Eric
2
Celis, L. Elisa
2
Che, Yeon-Koo
2
D'Annunzio, Anna
2
Despotakis, Stylianos
2
Du, Shaoyin
2
Fox, Alexa K.
2
Goldmanis, Maris
2
Golrezaei, Negin
2
Hoy, Mariea Grubbs
2
Hummel, Patrick
2
Jin, Hyun Seung
2
Johnson, Garrett A.
2
Kang, Hannah
2
Kannan, Karthik
2
Kesler, Reinhold
2
Kim, Dongwoo
2
Kim, Jooyoung
2
Kim, Ju-Young
2
Lewis, Gregory
2
Lwin, May O.
2
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Journal of business research : JBR
7
Games and economic behavior
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of advertising : the review of marketing communications
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of internet marketing and advertising : IJIMA
5
Journal of retailing and consumer services
5
Discussion papers / CEPR
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of industrial organization
4
Operations research
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
CESifo working papers
3
Cowles Foundation discussion paper
3
Electronic commerce research
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing research
3
Review of industrial organization : RIO
3
Technological forecasting & social change : an international journal
3
CEMMAP working papers / Centre for Microdata Methods and Practice
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
Electronic commerce research and applications
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Folia oeconomica Stetinensia : FOS
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business and globalisation : IJBG
2
International journal of electronic commerce : IJEC
2
International journal of game theory : official journal of the Game Theory Society
2
Internet policy review : journal on internet regulation
2
Journal of business & economics research
2
Journal of consumer marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
more ...
less ...
Source
All
ECONIS (ZBW)
255
Showing
1
-
10
of
255
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Privacy regulation and targeted advertising : evidence from Apple's App Tracking Transparency
Aridor, Guy
;
Che, Yeon-Koo
-
2024
We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...
Persistent link: https://www.econbiz.de/10014468980
Saved in:
2
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
3
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
4
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
5
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
6
ABC of online consumer disclosure duties : improving transparency and legal certainty in Europe
Luzak, J.
;
Wulf, Alexander J.
;
Seizov, Ognyan
;
Loos, M. …
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
3
,
pp. 307-333
Persistent link: https://www.econbiz.de/10014422428
Saved in:
7
Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Han, Qiwei
;
Lucas, Carolina
;
Aguiar, Emila
;
Macedo, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1701-1730
Persistent link: https://www.econbiz.de/10014383115
Saved in:
8
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
9
The effects of targeted political advertising on user privacy concerns and digital product acceptance : a preference-based approach
Baum, Katharina
;
Abramova, Olga
;
Meissner, Stefan
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014374901
Saved in:
10
Data portability
Kranz, Johann Joachim
;
Kuebler-Wachendorff, Sophie
; …
- In:
Business & information systems engineering
65
(
2023
)
5
,
pp. 597-607
Persistent link: https://www.econbiz.de/10014392061
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->