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~subject:"Aufsatzsammlung"
~subject:"Markenpolitik"
~subject:"Werbung"
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Search: knowledge OR management
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| 3 applied filters
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Subject
All
Aufsatzsammlung
Markenpolitik
Werbung
Theorie
128,932
Theory
127,724
Deutschland
63,430
USA
59,712
Germany
57,290
United States
56,812
Innovation
47,536
Management
44,297
Portfolio-Management
43,373
Portfolio selection
42,931
Welt
41,577
World
41,197
Strategisches Management
39,766
Innovationsmanagement
36,138
Supply chain
34,828
Lieferkette
34,738
Risikomanagement
33,986
Innovation management
33,415
Corporate Social Responsibility
32,725
Strategic management
32,644
Corporate social responsibility
32,597
Risk management
32,349
Consumer behaviour
31,802
Konsumentenverhalten
31,801
Unternehmenserfolg
27,481
Firm performance
26,941
Organizational change
26,315
Organisatorischer Wandel
26,035
Relationship marketing
24,894
Beziehungsmarketing
24,893
China
24,022
Multinationales Unternehmen
23,777
Wissensmanagement
22,529
Transnational corporation
22,053
Human Resource Management
21,784
Personalmanagement
21,783
Knowledge management
21,375
SME
21,170
Indien
21,134
KMU
20,904
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Online availability
All
Undetermined
1,747
Free
556
Type of publication
All
Book / Working Paper
10,174
Article
2,159
Journal
64
Type of publication (narrower categories)
All
Article in journal
1,888
Aufsatz in Zeitschrift
1,888
Hochschulschrift
566
Collection of articles of several authors
437
Sammelwerk
437
Thesis
387
Aufsatzsammlung
370
Konferenzschrift
326
Festschrift
303
Graue Literatur
290
Non-commercial literature
290
Aufsatz im Buch
179
Book section
179
Dissertation u.a. Prüfungsschriften
163
Working Paper
160
Bibliographie
157
Arbeitspapier
152
Case study
114
Fallstudie
114
Lehrbuch
105
Textbook
91
Bibliografie enthalten
74
Bibliography included
74
Ratgeber
68
Guidebook
63
Conference proceedings
58
Handbook
47
Handbuch
47
Bibliografie
18
Fallstudiensammlung
18
Glossar enthalten
18
Glossary included
18
Collection of articles written by one author
12
Conference paper
12
Konferenzbeitrag
12
Nachschlagewerk
12
Reference book
12
Sammlung
12
Reprint
10
Systematic review
10
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Language
All
English
6,660
German
4,333
Undetermined
1,551
French
35
Polish
34
Italian
9
Russian
9
Dutch
2
Swedish
2
Valencian
1
Portuguese
1
Spanish
1
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Author
All
Esch, Franz-Rudolf
65
Bruhn, Manfred
61
Burmann, Christoph
51
Huber, Frank
41
Ahlert, Dieter
40
Meffert, Heribert
39
Tomczak, Torsten
34
Baumgarth, Carsten
28
Kaiser, Harry M.
28
Albach, Horst
27
Fabozzi, Frank J.
23
Keuper, Frank
20
Berndt, Ralph
19
Scheer, August-Wilhelm
19
Aaker, David A.
18
Belz, Christian
18
Pepels, Werner
18
Kernstock, Joachim
17
Schmidt, Holger J.
17
Pelsmacker, Patrick de
16
Hinterhuber, Hans H.
15
Keller, Kevin Lane
15
Percy, Larry
15
Wiedmann, Klaus-Peter
15
Zaccour, Georges
15
Adjouri, Nicholas
14
Bauer, Hans H.
14
Eisend, Martin
14
Horváth, Péter
14
Lips, Peter
14
Pechlaner, Harald
14
Sanchez, Ron
14
Schade, Michael
14
Zschiesche, Arnd
14
Baetzgen, Andreas
13
Errichiello, Oliver Carlo
13
Gierl, Heribert
13
Kreutzer, Ralf T.
13
Regier, Stefanie
13
Strebinger, Andreas
13
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Institution
All
Springer Fachmedien Wiesbaden
104
Gesellschaft zur Erforschung des Markenwesens
22
Edward Elgar Publishing
21
NetLibrary, Inc
14
Verlag Dr. Kovač
13
Organisation for Economic Co-operation and Development
9
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Haufe-Lexware GmbH & Co. KG
8
IGI Global
8
Beratergruppe <Neuwaldegg>
7
European Society for Opinion and Marketing Research
7
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
7
Gesellschaft für Management und Technologie <München>
7
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
7
Arbeitsgemeinschaft Qualifikations-Entwicklungs-Management
6
Bertelsmann-Stiftung
6
Boston Consulting Group
5
Bundesverband Materialwirtschaft, Einkauf und Logistik
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Hans-Böckler-Stiftung
5
International Labour Office
5
Springer Gabler <Firma>
5
American Marketing Association
4
American Psychological Association
4
De Gruyter Oldenbourg
4
IMP Group
4
Institut der Deutschen Wirtschaft Köln
4
Munich Business School
4
National Bureau of Economic Research
4
Nuclear Energy Agency
4
Trendbüro <Hamburg>
4
Österreichische Werbewissenschaftliche Gesellschaft
4
Accenture GmbH <Sulzbach, Taunus>
3
American Management Association
3
Arthur D. Little International Inc. <Wiesbaden>
3
Bundesinstitut für Berufsbildung
3
Campus Verlag
3
Centre for Co-operation with European Economies in Transition
3
Cornell University / Department of Agricultural Economics
3
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Published in...
All
SpringerLink / Bücher
279
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Innovatives Markenmanagement
76
Journal of promotion management : innovations in planning and applied research
64
International journal of advertising : the review of marketing communications
62
Research
62
Springer eBook Collection
58
Journal of marketing communications
54
Journal of business research : JBR
49
Springer eBook Collection / Business and Economics
47
European journal of operational research : EJOR
46
Marketing : ZFP ; journal of research and management
42
Gabler Edition Wissenschaft
38
International journal of advertising : the quarterly review of marketing communications
34
Journal of advertising research
34
International series in operations research & management science
30
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
28
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of business ethics : JOBE
24
Annals of operations research
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Advances in strategic management : a research annual
20
Springer eBook Collection / Business and Management
20
Zeitschrift für Betriebswirtschaft / Ergänzungsheft
20
Edward Elgar E-Book Archive
19
Gabler Research
19
International journal of hospitality management
19
International journal of technology management : IJTM
19
Journal of advertising
19
Journal of marketing management : MM
19
Journal of retailing and consumer services
19
Schriften zu Marketing und Management
19
Schriftenreihe Studien zum Konsumentenverhalten
19
Springer Gabler Research
19
Zeitschrift für Betriebswirtschaft / Special issue
18
Reihe: Marketing : MAR
17
essentials
17
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Source
All
USB Cologne (EcoSocSci)
7,296
ECONIS (ZBW)
5,036
USB Cologne (business full texts)
42
EconStor
13
OLC EcoSci
5
BASE
2
RePEc
2
ArchiDok
1
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Showing
1
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10
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12,397
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articles prioritized
date (newest first)
date (oldest first)
1
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and
knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
2
Empirical investigation of the domain
knowledge
and team advertising creativity typology : the case of Nescafe coffee
Bushra, Mazia Fateen
;
Ahmad, Ayaz
;
Ahmad, Wisal
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401629
Saved in:
3
Akèrègbè, Resourcing the Past, Communicating the Present in Shared Cultural
Knowledge
: A Case Study of GTB Advertising
Dalamu, Taofeek
-
2018
can increase sales. Besides, such a socio-cultural merger has the capacity to stimulate
knowledge
not only in the …
Persistent link: https://www.econbiz.de/10012912932
Saved in:
4
Beyond
knowledge
management
: sociomaterial and sociocultural perspectives within
management
research
Jordan, Silvia
(
contributor
)
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10008815502
Saved in:
5
Using native advertising approach for
knowledge
creation in cross cultural studies
Śrīvāstava, Arcanā
- In:
Journal of teaching in international business
31
(
2020
)
2
,
pp. 154-179
Persistent link: https://www.econbiz.de/10012289557
Saved in:
6
Special issue: Selected papers from the Asia-Pacific Conference in
Knowledge
Management
Hong Kong
Lee, Rongbin W. B.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003819682
Saved in:
7
Special issue Selected papers from the Asia-Pacific Conference in
Knowledge
Management
, Hong Kong
Lee, Rongbin W. B.
(
contributor
)
-
Asia Pacific Conference on Knowledge Management <3, …
- In:
International journal of learning and intellectual …
6,1/2
(
2009
)
Persistent link: https://www.econbiz.de/10008750127
Saved in:
8
Knowledge
management
: current issues and challenges
Coakes, Elayne
-
2003
Persistent link: https://www.econbiz.de/10004715276
Saved in:
9
Knowledge
management
: concepts and best practices
Mertins, Kai
(
contributor
)
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10004781969
Saved in:
10
Special issue:
Knowledge
management
in research-intensive organisations
Frost, Jetta
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003741531
Saved in:
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