Empirical investigation of the domain knowledge and team advertising creativity typology : the case of Nescafe coffee
Mazia Fateen Bushra, Ayaz Ahmad, Wisal Ahmad, Zeeshan Zab Khattak, Imran Saeed, Heesup Han, Antonio Ariza-Montes
| Year of publication: |
2022
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|---|---|
| Authors: | Bushra, Mazia Fateen ; Ahmad, Ayaz ; Ahmad, Wisal ; Khattak, Zeeshan Zab ; Saeed, Imran ; Han, Heesup ; Ariza-Montes, Antonio |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-11
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| Subject: | Domain knowledge | Team creativity | Creative advertisement | Balanced and imbalanced teams | Kreativität | Creativity | Arbeitsgruppe | Team | Werbung | Advertising | Wissen | Knowledge | Wissensmanagement | Knowledge management | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401629