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~subject:"Australia"
~subject:"Deutschland"
~type:"article"
~type_genre:"Fallstudie"
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Economic papers : a journal of applied economics and policy
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Successful social media and ecommerce strategies in the wine industry
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ECONIS (ZBW)
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The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
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2
Evaluating major events and avoiding the mercantilist fallacy
Abelson, Peter
- In:
Economic papers : a journal of applied economics and policy
30
(
2011
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10009157967
Saved in:
3
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
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