The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Paul Strickland, Kim M. Williams, Jennifer Laing, and Warwick Frost
| Year of publication: |
2016
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|---|---|
| Authors: | Strickland, Paul ; Williams, Kim M. ; Laing, Jennifer ; Frost, Warwick |
| Published in: |
Successful social media and ecommerce strategies in the wine industry. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-137-60297-8. - 2016, p. 74-92
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| Subject: | Victoria (Staat) | Victoria (State) | Social Web | Social web | Event-Marketing | Event marketing | Weinbau | Wine industry | Großveranstaltung | Big event | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1057/9781137602985.0009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011558847