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Search: person:"Grace, Debra"
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Australia
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
11
Franchising
11
Markenführung
11
Australien
7
Brand image
7
Markenimage
7
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Service quality
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Value creation
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Baby Boomer
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Customer integration
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Customer value
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Firmenimage
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Generation X
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Generation Y
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Holiday behaviour
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Kundenintegration
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Kundenwert
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Kundenzufriedenheit
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Grace, Debra
6
Weaven, Scott
3
Frazer, Lorelle
2
Gardiner, Sarah
2
Giddings, Jeff
2
King, Ceridwyn
2
Bodey, Kelli L.
1
Grace, Debra A.
1
Jones, Ryan
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Ross, Mitchell
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Weaven, Scott K.
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Journal of Asia Pacific business
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
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The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Is the Australian domestic holiday a thing of the past? : understanding baby boomer, Generation X and Generation Y perceptions and attitude to domestic and international holidays
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
4
,
pp. 336-350
Persistent link: https://www.econbiz.de/10011489233
Saved in:
2
The generation effect : the future of domestic tourism in Australia
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
6
,
pp. 705-720
Persistent link: https://www.econbiz.de/10010429865
Saved in:
3
Examining the role of franchisee normative expectations in relationship evaluation
Grace, Debra
;
Weaven, Scott
;
Frazer, Lorelle
;
Giddings, Jeff
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10009757380
Saved in:
4
What went wrong? : franchisors and franchisees disclose the causes of conflict in franchising
Frazer, Lorelle
;
Weaven, Scott
;
Giddings, Jeff
;
Grace, Debra
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009503721
Saved in:
5
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
Saved in:
6
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10009611634
Saved in:
7
Contrasting the four franchising imperatives across hybridized governance models : a preliminary investigation
Bodey, Kelli L.
;
Weaven, Scott K.
;
Grace, Debra A.
- In:
Journal of Asia Pacific business
12
(
2011
)
3
,
pp. 244-279
Persistent link: https://www.econbiz.de/10009316882
Saved in:
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