An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Mitchell Ross and Debra Grace
| Year of publication: |
2012
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|---|---|
| Authors: | Ross, Mitchell ; Grace, Debra |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 4, p. 402-417
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| Subject: | Bildungswesen | Educational system | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Neuseeland | New Zealand | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009611634