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~subject:"Australien"
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Australien
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
9
Relationship marketing
8
Advertising effects
7
Beziehungsmarketing
7
Online-Marketing
7
Werbewirkung
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Advertising
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Customer satisfaction
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Werbung
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Australia
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Multimedia
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Multivariate Verteilung
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Multivariate distribution
5
Service quality
5
Theorie
5
Theory
5
Customer service
4
Dienstleistungsqualität
4
Einzelhandel
4
Kundenservice
4
Kundenzufriedenheit
4
Marketing
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Panel
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Panel study
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Retail trade
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probability models
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Advertising planning
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Bayesian estimation
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Kundenbindungsprogramm
3
Loyalty program
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Marketing management
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Marketingmanagement
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Markov chain
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Markov-Kette
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New Zealand
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Danaher, Peter J.
3
Roberts, John H.
2
Roberts, Ken
2
Dagger, Tracey S.
1
Gibbs, Brian J.
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Raghavan, Rohan
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Simpson, Alan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of service research : JSR
1
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ECONIS (ZBW)
3
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1
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
2
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
3
How often versus how long : the interplay of contact frequency and relationship duration in customer-reported service relationship strength
Dagger, Tracey S.
;
Danaher, Peter J.
;
Gibbs, Brian J.
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 371-388
Persistent link: https://www.econbiz.de/10003853582
Saved in:
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