How often versus how long : the interplay of contact frequency and relationship duration in customer-reported service relationship strength
Year of publication: |
2009
|
---|---|
Authors: | Dagger, Tracey S. ; Danaher, Peter J. ; Gibbs, Brian J. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 11.2008/09, 4, p. 371-388
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Australien | Australia |
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