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~subject:"Australien"
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Search: subject:"Destination branding"
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Australien
Brand management
83
Markenführung
83
Tourism marketing
79
Tourismusmarketing
79
Destinationsmanagement
65
Destination management
64
Brand image
56
Markenimage
56
destination branding
46
Destination branding
43
Tourism
43
Tourismus
42
Designation of origin
18
Herkunftsbezeichnung
18
Holiday behaviour
18
Urlaubsverhalten
18
Tourism industry
16
Tourismuswirtschaft
16
Destination Branding
15
Destination image
10
Place marketing
10
Standortmarketing
10
Internet marketing
9
Online-Marketing
9
Australia
8
Tourism Marketing
8
Tourism destination
8
Tourismusregion
8
Beziehungsmarketing
7
Relationship marketing
7
City marketing
6
Social Web
6
Social web
6
Stadtmarketing
6
Stakeholder
6
destination image
6
tourism
6
Destination marketing
5
Bibliometrics
4
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Article
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Aufsatz in Zeitschrift
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English
6
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Pike, Steven
2
Bianchi, Constanza
1
Chen, Ning
1
Doyle, Jason
1
Dwyer, Larry
1
Filo, Kevin
1
Firth, Tracey
1
Gottlieb, Udo
1
Khoo-Lattimore, Catheryn
1
Kotsi, Filareti
1
Kunkel, Thilo
1
Mun Yee Lai
1
Phau, Ian
1
Polczynski, Aleksandra
1
Quintal, Vanessa
1
Thomson, Alana
1
Wang, Ying
1
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Tourism management : research, policies, practice
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
6
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1
Large-scale sport events and resident well-being : examining PERMA and the Gold Coast 2018 Commonwealth Games
Doyle, Jason
;
Filo, Kevin
;
Thomson, Alana
;
Kunkel, Thilo
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 537-550
Persistent link: https://www.econbiz.de/10012744673
Saved in:
2
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
3
A perception gap investigation into food and cuisine image attributes for
destination
branding
from the host perspective : the case of Australia
Mun Yee Lai
;
Khoo-Lattimore, Catheryn
;
Wang, Ying
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 579-595
Persistent link: https://www.econbiz.de/10011903630
Saved in:
4
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
5
Factors influencing Chinese students' behavior in promoting Australia as a destination for Chinese outbound travel
Chen, Ning
;
Dwyer, Larry
;
Firth, Tracey
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 366-381
Persistent link: https://www.econbiz.de/10011312523
Saved in:
6
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
Saved in:
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