Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Filareti Kotsi, Steven Pike, Udo Gottlieb
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Kotsi, Filareti ; Pike, Steven ; Gottlieb, Udo |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 69.2018, p. 297-306
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| Subject: | CBBE | Stopover | Destination marketing | Destination branding | Destination image | Dubai | Long haul | Australien | Australia | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Vereinigte Arabische Emirate | United Arab Emirates | Frankreich | France | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2018.06.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011903498