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~subject:"Austria"
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Austria
Conjoint analysis
3
Conjoint-Analyse
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Brand image
2
Markenimage
2
Österreich
2
Estimation
1
Fruchtsaft
1
Fruit juice
1
Handelsmarke
1
Market research
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Marktforschung
1
Measurement
1
Messung
1
Preistheorie
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Price theory
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Schätzung
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Store brand
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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German
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Reutterer, Thomas
2
Sicking, Holger
2
Sinha, Ashish
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Handelsforschung
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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Ein integriertes Messmodell zur Bestimmung und Zerlegung von Markenwerten in ihre Einflussgrößen
Reutterer, Thomas
;
Sicking, Holger
;
Sinha, Ashish
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 120-139
Persistent link: https://www.econbiz.de/10003357988
Saved in:
2
Der Wert von Handels- versus Herstellermarken aus Konsumentenperspektive
Reutterer, Thomas
;
Sicking, Holger
- In:
Handelsforschung
19
(
2005
),
pp. 123-143
Persistent link: https://www.econbiz.de/10003287985
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