Der Wert von Handels- versus Herstellermarken aus Konsumentenperspektive
Thomas Teutterer; Holger Sicking
| Year of publication: |
2005
|
|---|---|
| Authors: | Reutterer, Thomas ; Sicking, Holger |
| Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 19.2005, p. 123-143
|
| Subject: | Handelsmarke | Store brand | Markenimage | Brand image | Fruchtsaft | Fruit juice | Conjoint-Analyse | Conjoint analysis | Schätzung | Estimation | Österreich | Austria |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003287985