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~subject:"Automotive industry"
~subject:"Markenführung"
~subject:"Produktqualität"
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Search: person:"Calantone, R."
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Automotive industry
Markenführung
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New product development
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25
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Calantone, Roger J.
18
Voorhees, Clay M.
4
Akdeniz, M. Billur
3
Townsend, Janell D.
3
Molina-Castillo, Francisco-Jose
2
Munuera-Alemán, José Luis
2
Nguyen, Hang T.
2
Zhang, Yufei
2
Zhao, Yanhui
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Akdeniz, Billur
1
Baldus, Brian
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Baldus, Brian J.
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The journal of product innovation management : an international publication of the Product Development & Management Association
6
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Handbook of research on new product development
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
18
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11
Evolution and transformation of innovation in the global automotive industry
Townsend, Janell D.
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
31
(
2014
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10010233882
Saved in:
12
Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Saved in:
13
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
Saved in:
14
Effectiveness of marketing cues on consumer perceptions of quality : the moderating roles of brand reputation and third-party information
Akdeniz, Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10009716240
Saved in:
15
Product quality as a formative index : evaluating an alternative measurement approach
Molina-Castillo, Francisco-Jose
;
Calantone, Roger J.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 380-398
Persistent link: https://www.econbiz.de/10009723165
Saved in:
16
Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
Persistent link: https://www.econbiz.de/10009626902
Saved in:
17
New product development processes and new product profitability : exploring the mediating role of speed to market and product quality
McNally, Regina C.
;
Akdeniz, M. Billur
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 63-77
Persistent link: https://www.econbiz.de/10009387637
Saved in:
18
Product quality and new product performance : the role of network externalities and switching costs
Molina-Castillo, Francisco-Jose
;
Munuera-Alemán, José Luis
- In:
The journal of product innovation management : an …
28
(
2011
)
6
,
pp. 915-929
Persistent link: https://www.econbiz.de/10009387785
Saved in:
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