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~subject:"Automotive industry"
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Automotive industry
China
32
Consumer behaviour
24
Konsumentenverhalten
24
Lieferantenmanagement
17
Supplier relationship management
17
Social network
10
Soziales Netzwerk
10
Brand management
9
Lieferkette
9
Markenführung
9
Supply chain
9
Business network
7
Confidence
7
Dienstleistungsqualität
7
Distribution channel
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Marketing
7
Service quality
7
Unternehmensnetzwerk
7
Vertrauen
7
Vertriebsweg
7
Beziehungsmarketing
6
Brand image
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Customer satisfaction
6
Firm performance
6
Institutional economics
6
Institutionenökonomik
6
Kundenzufriedenheit
6
Markenimage
6
Relationship marketing
6
Unternehmenserfolg
6
B-to-B-Marketing
5
Business-to-business marketing
5
Inter-firm cooperation
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Transaction costs
5
Transaktionskosten
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Unternehmenskooperation
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E-commerce
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Electronic Commerce
4
Internet marketing
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English
4
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Wang, Xuehua
4
Yang, Zhilin
4
Li, Yongqiang
1
Liu, Ning Rong
1
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Journal of global marketing
3
International marketing : emerging markets
1
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ECONIS (ZBW)
4
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1
The impact of brand credibilty and brand personality on purchase intention: an empirical study in China
Wang, Xuehua
;
Yang, Zhilin
- In:
International marketing : emerging markets
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008937374
Saved in:
2
The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
Saved in:
3
The effect of brand credibility on consumers’ brand purchase intention in emerging economies : the moderating role of brand awareness and brand image
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008652537
Saved in:
4
The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua
;
Yang, Zhilin
;
Liu, Ning Rong
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
Saved in:
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