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~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~subject:"Marketingtheorie"
~subject:"Theorie"
~type:"book"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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B-to-B-Marketing
Innovation management
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Marketingmanagement
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Naresh K. Malhotra
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Malhotra, Naresh K.
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Sheth, Jagdish N.
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Uslay, Can
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Marketing management and policy
Malhotra, Naresh K.
-
2011
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