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~subject:"B-to-B-Marketing"
~subject:"Kundenintegration"
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B-to-B-Marketing
Kundenintegration
Marketingtheorie
3,040
Marketing theory
2,953
Marketing
813
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602
Theory
601
Marketingmanagement
551
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542
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340
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335
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265
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History of economic thought
203
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203
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123
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Grönroos, Christian
6
Kleinaltenkamp, Michael
4
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Lusch, Robert F.
4
Vargo, Stephen L.
4
Backhaus, Klaus
3
Claßen, Matthias
3
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3
Jacob, Frank
3
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3
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Möller, K. E. Kristian
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2
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2
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2
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2
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2
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2
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2
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2
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Diller, Hermann
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Fließ, Sabine
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Halinen, Aino
2
Hilton, Toni
2
Johnston, Wesley J.
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Kumar, V.
2
Makkonen, Hannu
2
Matthyssens, Paul
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Morgan, Robert M.
2
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Industrial marketing management : the international journal for industrial and high-tech firms
39
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business-to-business marketing
10
Marketing theory
9
The journal of business & industrial marketing
6
Journal of business research : JBR
5
Journal of service management
4
Journal of the Academy of Marketing Science
4
AMS review : official publication of the Academy of Marketing Science
3
Journal of business market management : JBM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
3
Service business
3
The service industries journal
3
Business-to-Business-Marketing
2
International journal of hospitality management
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of service theory and practice : JSTP
2
Kundenintegration : Forum Dienstleistungsmanagement
2
Meddelanden från Svenska Handelshögskolan
2
Public management review
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Edward Elgar E-Book Archive
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
Elgar original reference
1
Entwicklungen des Investitionsgütermarketing
1
European Sport management quarterly : ESMQ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft
1
Handbook of business-to-business marketing
1
International journal of contemporary hospitality management
1
International journal of entrepreneurship and innovation management
1
International journal of event and festival management
1
International journal of production research
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ECONIS (ZBW)
205
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1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
3
Value co-destruction : problems and solutions
Alexander, Matthew
;
Vallström, Niklas
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
Saved in:
4
Student value co-creation behaviour in the higher education service ecosystem : an empirical exploration
Zamora-Ramos, Moises Ruben
;
Chamorro Mera, Antonio
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
4
,
pp. 140-150
Persistent link: https://www.econbiz.de/10014447671
Saved in:
5
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
6
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
7
Service-dominant logic : reframing category captainship and retailer category management
Benson, Michael Christopher
;
Glanfield, Keith
;
Hirst, Craig
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014484233
Saved in:
8
The pseudoscientist "priest" : religiously selling nanotechnology
Dean, Andrew Kristoffer
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1550-1572
Persistent link: https://www.econbiz.de/10012802290
Saved in:
9
The role of ethical perceptions in consumers' participation and value co-creation on sharing economy platforms
Nadeem, Waqar
;
Juntunen, Mari
;
Hajli, Nick
;
Tajvidi, Mina
- In:
Journal of business ethics : JBE
169
(
2021
)
3
,
pp. 421-441
Persistent link: https://www.econbiz.de/10012488351
Saved in:
10
Service-dominant logic and sustainable development
Hogg, Johannes
-
2021
Persistent link: https://www.econbiz.de/10012613551
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