Value co-destruction : problems and solutions
Year of publication: |
2023
|
---|---|
Authors: | Alexander, Matthew ; Vallström, Niklas |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 13.2023, 3/4, p. 200-210
|
Subject: | Customer engagement | Mid-range theory | Service-dominant logic | Value | Value co-creation | Value co-destruction | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
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