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~subject:"B-to-B-Marketing"
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Search: person:"Gil Saura, Irene"
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B-to-B-Marketing
Relationship marketing
38
Beziehungsmarketing
37
Customer satisfaction
28
Einzelhandel
25
Kundenzufriedenheit
25
Retail trade
25
Spain
24
Consumer behaviour
23
Konsumentenverhalten
23
Spanien
22
Service quality
17
Brand image
16
Dienstleistungsqualität
16
Lieferantenmanagement
15
Markenimage
15
Supplier relationship management
15
Hotel industry
14
Hotellerie
14
Information technology
14
Informationstechnik
13
Innovation
12
Brand management
11
Markenführung
11
Satisfaction
11
Brand equity
9
Croatia
9
Customer value
9
Kundenwert
9
Loyalty
9
Retailing
9
Betriebliche Wertschöpfung
8
Value creation
8
Nachhaltige Entwicklung
6
Relationship benefits
6
Sustainability
6
Sustainable development
6
Viral marketing
6
Virales Marketing
6
Brand loyalty
5
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Article
5
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English
5
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Gil Saura, Irene
5
Berenguer Contrí, Gloria
2
Fuentes-Blasco, Maria
2
Calderon-Garcia, Haydee
1
Gil, Roberto
1
Juma-Michilena, Israel
1
Moliner-Velazquez, Beatriz
1
Moliner-Velázquez, Beatriz
1
Ruiz-Molina, M. Eugenia
1
Ruiz-Molina, Maria-Eugenia
1
Ruiz-Molina, María-Eugenia
1
Seric, Maja
1
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Published in...
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International journal of technology marketing : IJTMkt
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of business & industrial marketing
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
5
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
4
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
5
The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10009010286
Saved in:
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