Value antecedents in relationship between tourism companies
Year of publication: |
2014
|
---|---|
Authors: | Moliner-Velazquez, Beatriz ; Fuentes-Blasco, Maria ; Gil Saura, Irene |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 3, p. 215-226
|
Subject: | Tourism | Business-to-business | Attitude and long-term orientation | Relationship benefits | Relationship value | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Tourismus | Tourismuswirtschaft | Tourism industry | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing |
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