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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Consumer behaviour
9
Konsumentenverhalten
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Viral marketing
6
Virales Marketing
6
Social Web
5
Social web
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Beziehungsmarketing
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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Relationship marketing
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Business ethics
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Business-to-business marketing
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Firm performance
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Lieferantenmanagement
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National strength
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Supplier relationship management
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Unternehmenserfolg
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a group strong
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national power
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super strong
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Adoption intention
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Apply intention
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Artificial intelligence
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Artificial intelligence-enabled personalization
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Attitude toward a brand
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Autonomous vehicle
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Avatar elements
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B2B
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Beschwerdemanagement
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Bibliometrics
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Bibliometrie
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Brand
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Brand image
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Brand management
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Bricolage
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Cartwright, Severina
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Liu, Hongfei
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Davies, Iain A.
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Raddats, Chris
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
2
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
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