Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100
management literature. The purpose of this paper is to examine potential customer value assessment strategies for business … exploratory, two-part field study involving three pilot firms, and seven best practice firms in customer value assessment. The …-structured interviews with 35 business managers from ten B2B firms. Findings: The study identifies three customer value assessment …