Towards a framework of customer value assessment in B2B markets : an exploratory study
Year of publication: |
2013
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Authors: | Keränen, Joona ; Jalkala, Anne |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 8, p. 1307-1317
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Subject: | Customer value assessment | Customer value | Process framework | B2B markets | Integrated solutions | Kundenwert | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Electronic Commerce | E-commerce |
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