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~subject:"B-to-B-Marketing"
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Search: subject:"corporate branding"
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Subject
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B-to-B-Marketing
Brand architecture
508
Markenarchitektur
508
Brand management
395
Markenführung
394
Corporate reputation
221
Firmenimage
221
Markenimage
110
Brand image
109
Brand
104
Markenartikel
101
Corporate culture
99
Unternehmenskultur
99
Consumer behaviour
85
Konsumentenverhalten
85
Corporate Social Responsibility
67
Corporate social responsibility
65
Marketing management
65
Marketingmanagement
65
Corporate branding
63
Öffentlichkeitsarbeit
55
Public relations
54
Markenpolitik
41
corporate branding
34
Stakeholder
31
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
26
Germany
26
Marketing
26
Reputation
26
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
United Kingdom
21
Großbritannien
20
Business ethics
19
Business-to-business marketing
19
HR marketing
19
Personalmarketing
19
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12
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19
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17
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17
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2
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2
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1
Fallstudie
1
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English
18
German
1
Author
All
Sarkar, Soumya
4
Mingione, Michela
2
Mishra, Prashant
2
Anisimova, Tatiana
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Bhattacharjee, Titas
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Grundström, Christina
1
Gyrd-Jones, Richard I.
1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Iglesias, Oriol
1
Ind, Nicholas
1
Juga, Jari
1
Juntunen, Jouni
1
Juntunen, Mari
1
Jönsson, Petter
1
Kristal, Samuel
1
Kumar, Ashish
1
Leoni, Luna
1
Liljander, Veronica
1
Lin, Zhibin
1
Lindgreen, Adam
1
Liu, Yeyi
1
Markovic, Stefan
1
Mavondo, Felix
1
Möller, K. E. Kristian
1
Nätti, Satu
1
Perin, Marcelo Gattermann
1
Pranjal, Piyush
1
Richard, Yvonne
1
Sandbacka, Jenny
1
Sarasvuo, Sonja
1
Schellinger, Jochen
1
Simões, Cláudia
1
Singh, Jaywant
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Corporate reputation review : an international journal
2
Journal of business research : JBR
2
Brand management in emerging markets : theories and practice
1
European journal of marketing : EJM
1
International journal of business and emerging markets : IJBEM
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
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ECONIS (ZBW)
19
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
3
Corporate
branding
in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
4
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
5
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
6
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
7
Aligning company and dealer perspectives in
corporate
branding
: implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
8
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
9
Extending the boundaries of
corporate
branding
: an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish
;
Möller, K. E. Kristian
- In:
Corporate reputation review : an international journal
21
(
2018
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
Saved in:
10
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
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