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Industrial marketing management : the international journal for industrial and high-tech firms
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Towards a framework of
customer
value
assessment
in B2B markets : an exploratory study
Keränen, Joona
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10010227751
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