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~subject:"BORA (brand origin recognition accuracy)"
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BORA (brand origin recognition accuracy)
Consumer behaviour
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Brand management
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Konsumentenverhalten
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Markenführung
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Brand
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Markenartikel
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Brand image
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Foreign brands
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Markenimage
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foreign brands
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China
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Rules of origin
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Brand origin recognition accuracy
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Globalization
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Indonesien
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Transnational corporation
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consumer ethnocentrism
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domestic brands
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Arli, Denni
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Dewi Retno Rosari, Theresia Sri
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Tjiptono, Fandy
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Journal of promotion management : JPM
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Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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