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The temperature of newness : how vision-temperature correspondence in advertising influences newness perception and product evaluation
Togawa, Taku
;
Ishii, Hiroaki
;
Park, Jaewoo
;
Roy, Rajat
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294840
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