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Bank marketing
Taiwan
5
Customer value
4
Dienstleistungsqualität
4
Kundenwert
4
Service quality
4
Hotel industry
3
Hotellerie
3
Risiko
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Risk
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Bankgeschäft
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Banking services
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Bankmarketing
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Brands
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Consumer risk
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Customer services quality
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Investments
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Perception
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Prices
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Risikopräferenz
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Risk attitude
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Social Marketing
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Social marketing
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Structural equation model
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Strukturgleichungsmodell
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Wahrnehmung
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Chang, Hong-sheng
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Chen, Tser-yieth
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Tseng, Chien-ming
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Journal of international consumer marketing
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How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng
;
Chen, Tser-yieth
;
Tseng, Chien-ming
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
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