How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Year of publication: |
2009
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Authors: | Chang, Hong-sheng ; Chen, Tser-yieth ; Tseng, Chien-ming |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 21.2009, 1, p. 35-49
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Subject: | Bankmarketing | Bank marketing | Social Marketing | Social marketing | Dienstleistungsqualität | Service quality | Risikopräferenz | Risk attitude | Taiwan |
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