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Banking services
Taiwan
5
Customer value
4
Dienstleistungsqualität
4
Kundenwert
4
Service quality
4
Hotel industry
3
Hotellerie
3
Risiko
2
Risk
2
Bank marketing
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Bankgeschäft
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Bankmarketing
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Brands
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Consumer risk
1
Customer services quality
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Investments
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Perception
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Prices
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Risikopräferenz
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Risk attitude
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Social Marketing
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Social marketing
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Structural equation model
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Strukturgleichungsmodell
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Chang, Hong-sheng
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Tseng, Chien-ming
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Journal of international consumer marketing
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ECONIS (ZBW)
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The matrix composition of banking customer value
Chang, Hong-sheng
;
Tseng, Chien-ming
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10008991649
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